Privacy Policy

This Privacy Policy describes how Link Management Systems, Inc. ("Link," "we," "us," or "our") collects, uses, and shares information about you when you use our services, including our website, mobile applications, and related products and services (collectively, the "Services").

1. Information We Collect

Information You Provide

We collect information you provide directly to us, including:

• Account registration details (name, email address, phone number, password)
• Profile information (professional license numbers, brokerage affiliation, profile photo)
• Transaction data and client information entered into the platform
• Communications you send to us or through our platform
• Payment information (processed securely through third-party providers)

Information Collected Automatically

When you use our Services, we automatically collect:

• Log data (IP address, browser type, pages visited, time and date of visits)
• Device information (hardware model, operating system, unique device identifiers)
• Location data (if you grant permission)
• Usage data and analytics about how you interact with the Services
• Cookies and similar tracking technologies

Information from Third Parties

We may receive information about you from third parties, including:

• Multiple Listing Services (MLS) and real estate data providers
• Social media platforms (if you connect your account)
• Identity verification and background check services
• Analytics partners

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Services
• Process transactions and send related information
• Send technical notices, updates, security alerts, and support messages
• Respond to your comments, questions, and requests
• Facilitate communication between agents, clients, and transaction parties
• Monitor and analyze trends, usage, and activities in connection with our Services
• Detect, investigate, and prevent fraudulent transactions and other illegal activities
• Comply with legal obligations
• Personalize and improve your experience
• Send promotional communications (with your consent where required)

3. Text Messaging

If you opt in to receive text messages from us, you consent to receive recurring text messages at the phone number you provide, which may be sent using automated technology. Message frequency varies. Message and data rates may apply. Reply STOP to cancel and HELP for help. Consent to receive text messages is not a condition of purchasing any goods or services. Mobile opt-in information and text-messaging consent are not shared with or sold to third parties for their marketing purposes.

4. Sharing of Information

We may share your information as follows:

• With your consent — we share information when you direct us to
• Service providers — vendors who assist in our operations (hosting, analytics, payment processing, customer support)
• Business transfers — in connection with a merger, acquisition, or sale of assets
• Legal compliance — when required by law or to protect rights and safety
• Affiliates — with our parent company, subsidiaries, and affiliates
• Real estate professionals — information shared as part of a transaction (subject to applicable MLS rules and real estate regulations)

We do not sell your personal information in exchange for money. However, our use of third-party advertising and analytics cookies may constitute "sharing" of personal information for cross-context behavioral advertising as defined by the California Privacy Rights Act. You may opt out of this sharing at any time through the "Do Not Sell or Share My Personal Information" link in our website footer or by using a browser-based opt-out preference signal such as Global Privacy Control (GPC), which we honor.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. For transaction records, we retain data in accordance with applicable real estate, mortgage, and escrow regulations, which may require retention for several years after a transaction closes.

6. Security

We implement commercially reasonable technical and organizational measures designed to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no security system is impenetrable, and we cannot guarantee the security of our systems.

We use industry-standard encryption (TLS) for data in transit and AES-256 encryption for sensitive data at rest. Access controls, audit logs, and regular security reviews are part of our security program.

7. Your Choices and Rights

Account Information

You may update or correct your account information at any time by logging into your account settings. You may also request deletion of your account by contacting us, subject to certain exceptions for legal compliance.

Communications

You may opt out of receiving promotional emails from us by following the unsubscribe instructions in those messages. You may not opt out of transactional or service-related communications.

California Residents

California residents have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know, delete, correct, and opt out of the sale/sharing of personal information. To exercise these rights, contact us at privacy@link.ai.

Nevada Residents

Nevada residents may opt out of the sale of personal information by contacting us at privacy@link.ai.

Residents of Other States

Residents of states with comprehensive privacy laws — including Colorado, Connecticut, Florida, Montana, Oregon, Texas, Utah, and Virginia, among others — may have similar rights of access, correction, deletion, and data portability, and the right to opt out of targeted advertising, the sale of personal information, and certain profiling. To exercise these rights, or to appeal a decision regarding a request, contact us at privacy@link.ai.

8. Cookies

We use cookies and similar technologies to collect usage data, remember your preferences, and improve your experience. You can control cookies through your browser settings, though disabling cookies may affect functionality. We use:

• Essential cookies — required for the Services to function
• Analytics cookies — help us understand how users interact with our Services
• Preference cookies — remember your settings and choices
• Marketing cookies — deliver relevant advertising (with consent where required)

9. Third-Party Links

Our Services may contain links to third-party websites and services. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.

10. Children's Privacy

Our Services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately. In addition, we do not sell or share the personal information of consumers we know to be under 16 years of age without the affirmative authorization required by the California Consumer Privacy Act.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on our website and, where appropriate, sending you an email notification. Your continued use of our Services after the effective date of the revised policy constitutes your acceptance of the changes.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: